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Program Information
If you want a job that offers a variety of duties and increasing opportunities for advancement, consider a career in marketing. You can start by enrolling in 91茄子鈥檚 Sales Marketing program.
In this program, you'll acquire the foundation for a career in marketing or sales by studying marketing and advertising, retail techniques and procedures, the sales process, how to manage a business, the buying and distribution of goods, and promotional techniques.
As an 91茄子 graduate, you'll be qualified to work in the marketing field for manufacturers, advertising agencies, stores, newspapers, radio and television stations, and other firms concerned with sales and the distribution of goods and services. You'll further develop your management potential through extensive internships.
Job Outlook
4,488 Jobs (2020)
+6.3% Change from 2020-2025
Data is from the Omaha Metropolitans Area, and the seven counties in Southwest Iowa that 91茄子 serves
What will you do
This program is designed for students intending to enter the workforce upon completion of this two-year degree. This program will prepare you for employment in the marketing field for manufacturers, advertising agencies, stores, newspapers, radio and television stations, and other firms concerned with sales and the distribution of goods and services.
For related career information click here:聽
Wages
- Entry: $36.60
- Average: $61.16
- Experienced: $73.57
First Semester | ||||
| MKT 110聽-聽Principles of Marketing | 3.0 Credit(s) | |||
| MKT 140聽-聽Principles of Selling | 3.0 Credit(s) | |||
| MKT 163聽-聽Merchandising | 3.0 Credit(s) | |||
| BUS 102聽-聽Introduction to Business | 3.0 Credit(s) | |||
| ENG 105聽-聽Composition I | 3.0 Credit(s) | |||
Semester Total: 15.0 Credits | ||||
Second Semester | ||||
| MKT 150聽-聽Principles of Advertising | 3.0 Credit(s) | |||
| MGT 170聽-聽Human Resource Management | 3.0 Credit(s) | |||
| BUS 130聽-聽Introduction to Entrepreneurship | 3.0 Credit(s) | |||
| SPC 112聽-聽Public Speaking | 3.0 Credit(s) | |||
| ART 125聽-聽Digital Media | 3.0 Credit(s) | |||
| SDV 130聽-聽Career Exploration | 1.0 Credit(s) | |||
Semester Total: 16.0 Credits | ||||
Third Semester | ||||
| MKT 184聽-聽Customer Service | 3.0 Credit(s) | |||
| BUS 154聽-聽E-business | 3.0 Credit(s) | |||
| MKT 165聽-聽Retail Management | 3.0 Credit(s) | |||
| MMS 202聽-聽Social Media Marketing | 3.0 Credit(s) | |||
| MAT 711聽-聽Business and Financial Mathematics | 3.0 Credit(s) | |||
Semester Total: 15.0 Credits | ||||
Fourth Semester | ||||
| MKT 190聽-聽International Marketing | 3.0 Credit(s) | |||
| BUS 121聽-聽Business Communications | 3.0 Credit(s) | |||
| MGT 195聽-聽Workplace Empowerment | 3.0 Credit(s) | |||
| MKT 185聽-聽Marketing Internship I | 2.0 Credit(s) | |||
| PHI 211聽-聽Ethics in the Media | 3.0 Credit(s) | |||
Semester Total: 14.0 Credits | ||||
Total Semester Hours Required 60.0 | ||||
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Program Outcomes
Upon the successful completion of the program students will:
- Apply marketing and management principles and procedures.
- Analyze the impact of marketing and management activities on the individual, business and society.
- Analyze the elements of the marketing mix, their interrelationships and how they are used in the marketing process.
- Recognize the customer-oriented nature of marketing and behaviors of consumers.
- Apply knowledge and skills to real-world experiences.
- Analyze retail operations and merchandising.
- Communicate and develop marketing concepts and analytical results.
- Analyze the global and electronic business environments.
Program Disclaimers
- Salary information from EMSI Analyst Database